22 Female Fitness Influencers To Follow in 2023 And Beyond

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The fitness industry is garnering a lot of attention nowadays, and it seems like more people than ever are getting started in the gym. Women’s fitness, in particular, is growing exponentially which is fantastic to see. A lot of this can be credited to social media which is flooded with stunning physiques and helpful, gym-related content. This article will cover 22 of the best female fitness influencers to follow. Whether you’re a beginner or a seasoned veteran, it never hurts to get more inspiration from some of the best in the game! 

Francielle Mattos

Francielle Mattos is a two-time Ms. Wellness Olympia champion. She’s Brazilian by ethnicity so a majority of her content is in Portuguese. Brasil Bodybuilding News awarded Francielle with the best female athlete award in 2022 alongside Cbum for the men’s award. 

Mattos has quickly become one of the most successful women’s bodybuilders. She’s known for her well-rounded physique, but specifically her quads, back, and glutes. With over 850,000 followers on Instagram and plenty of accolades, she’s certainly one of the top influencers to check out.  

Alice Klomp

Alice Klomp is better known as pineapplebrat on most social media platforms. She’s most popular across Snapchat and Instagram where her content is frequently seen on the explore pages. Alice is influential primarily because of her progress over the years. She started her journey with a thin figure but managed to gain a lot of lean mass in a few years of training. 

Pineapplebrat has an ideal physique for many of her followers because of her small waist, wide hips, and wide shoulders. She also maintains a lean physique year-round, which is inspiring in itself. In addition to fitness content, she frequently posts lifestyle content on several platforms. She’s sponsored by MyProtein and has over 1.5 million followers on Instagram. 

Bailey Stewart

Bailey Stewart is primarily known for her fitness content on Instagram and YouTube. She’s a partner with 1UP Nutrition and Alphalete among other brands. Unlike other fitness influencers with large followings, Bailey does not compete in shows – she’s more of a blogger. 

Although she posts a variety of workout videos, she’s most popular for her content explaining how to get a bigger butt. With all due respect, her glutes are very developed, so it makes sense that she’s an inspiration in that category. Bailey can also be considered a model as she frequently does photoshoots to showcase clothing for several of the brands she partners with. 

Daisy Keech

Daisy Keech is a highly popular influencer who has a main lifestyle account, as well as a fitness page. She’s worked alongside several brands to model clothing and products. Her beautiful face and lean physique catch the eye of many people, hence why she’s racked up over 5 million followers on her main Instagram. 

Regarding fitness, Daisy Keech is most known for her ab workouts and signature booty workouts. Her fitness page, @keechpeach, is a play on words considering the heavy focus on glute workouts and because the peach emoji is often used in place of a butt. Overall, Daisy Keech is a great example of the success one can achieve in the fitness industry. 


Leanbeefpatty is a fitness influencer who mainly posts on YouTube. Her content is a mix of workout routines, product reviews, recipes, and vlogs. As her name suggests, she focuses on staying lean year-round while building muscle mass. 

Leanbeefpatty became extremely popular after releasing a video about her fitness journey. The video details how she successfully underwent body recomposition by losing fat and replacing it with lean mass. According to the video, she was always athletic, but she didn’t focus extensively on fitness until she had her heart broken. 

Leanbeefpatty has over 850,000 subscribers on YouTube. Her content is unique in the sense that many of her followers can relate to her journey. She’s a good example of using personal struggles to make positive lifestyle changes. 

Sara Saffari

Sara Saffari originally started social media as a hobby but has since shifted her focus to fitness. She’s gained a large following in less than a few years of training which has garnered her a lot of attention. Her genuine and honest attitude about training makes her content enjoyable for plenty of people. 

Sara frequently makes content with other influencers in Southern California. Her YouTube channel, for example, features plenty of big names like Bradley Martyn and Bryce Hall. Despite being most popular on Instagram, Snapchat, and TikTok, it’s clear that she’s becoming a staple on every social platform. 

A key takeaway from analyzing her content is that she’s unapologetically herself. A lot of influencers are solely focused on views and interactions, but this doesn’t seem to be the case for Sara Saffari. She’s certainly worth following if you prefer consuming content that has a genuine touch. 

Lina Belfiore

Lina Belfiore is an influencer who focuses on fitness, lifestyle, and travel. Her YouTube channel is becoming extremely popular due to her activewear try-on hauls and workout videos. Lina is a successful content creator but also seems to have found her calling as a fitness model. 

Lina Belfiore is worth checking out because she posts a variety of content across different platforms. Her instagram, for example, is more modeling focused while her YouTube channel is vlog-based and has a more personal touch. The quality of her content speaks for itself as she’s gained over 23 million views in her first 11 months on YouTube. 

Karina Elle

Karina Elle is an Instagram blogger who posts a variety of content. Despite being a part of the GymShark family, not all of her posts are related to fitness. She frequently posts travel updates, modeling shots, and endorsements for brands she works with. 

A lot of Karina’s fitness content focuses on stretching and yoga. In addition to this, she frequently posts routines for both cardio and weight training. Her content can be very helpful if you’re interested in improving your flexibility and strength. 

Claudia Walsh

Claudia Walsh is more of a fitness model as opposed to someone who posts workout routines. Nonetheless, she’s sponsored by Alani Nutrition and Alphalete – two big names in the fitness industry. Her content is most beneficial if you want to stay up with the latest activewear trends and supplements. 

Despite being successful in her own right, Claudia Walsh is also known for dating fellow influencer Jesse James West. The two frequently post content related to their travels and fitness journeys. Overall, Claudia is an inspiration for those interested in fitness modeling and growing their personal brand. 

Lilly Sabri

Lilly Sabri is one of the most popular female fitness influencers on YouTube with over 4 million subscribers. Her content offers a unique twist as she focuses on fun workouts and healthy recipes. Lilly is known for her lean transformation method, and for being a GymShark athlete. 

Lilly Sabri has reached the pinnacle of the fitness industry. Not only does she have a large following on social media, but she’s also a founder of two brands – Lean With Lilly and Lean Foods. This type of success in such a saturated industry is very inspiring, thus she’s worth following if you’re pursuing fitness. 

Alisha Lehmann

Alisha Lehmann is not your typical gym girl because she’s a professional soccer player. Regardless, she’s worth mentioning in this article because her level of fitness is inspiring to millions of people. Alisha is Swiss by nationality and currently plays soccer for Aston Villa’s women’s club, as well as Switzerland’s national team. 

Lehmann has a staggering 11.8 million followers on Instagram, and millions more on other platforms. A lot of her fans are captivated by her good looks and developed lower body. Her career as a soccer player means that she’s constantly using her legs and glutes, so she’s indirectly built an impressive physique. 

Alisha Lehmann is inspiring in the sense that she has a lifestyle many young women yearn for. Not only is she a professional athlete, but she’s built a cult-like following that will bring success for years to come. If you’re equally into sports and fitness, Alisha is a great person to follow. 

Jutta Leerdam

Jutta Leerdam also falls into the category of professional athletes on this list. She’s a world champion speedskater who also won a silver medal at the Beijing Winter Olympics in 2022. Despite being a professional athlete as opposed to a content creator, Jutta Leerdam has an impressive, lean physique. 

Jutta has over 4 million followers on Instagram, where most of her posts are about skating. She occasionally posts training videos and general content promoting an active lifestyle. Considering her career as a speedskater, a lot of her workouts focus on explosive movements like front squats, power cleans, and box jumps. 

Krissy Cela

Krissy Cela is a personal trainer and a co-founder of EvolveYou and Oner Active. She posts weight training videos but also incorporates a lot of track and field training. Although her content is fitness focused, she frequently shares tips about health education and maintaining a work-life balance. 

Krissy Cela was featured on the cover of the January 2023 edition of Women’s Fitness UK magazine. Her story is truly inspiring because she’s an Albanian refugee who became very successful despite having limited resources. Aside from fitness, she’s shown that you can take life’s hardships and use them as motivation to achieve success. 

Tia-Clair Toomey

Tia-Clair Toomey is a multi-time Cross Fit Games Champion and a former Olympian. She’s well regarded as one of the best Cross Fit athletes of all time, and she’s been named the fittest woman on earth six times. Her success in the world of Cross Fit has garnered her 1.8 million followers on Instagram and a plethora of sponsorships. 

Tia-Clair doesn’t often post workout routines and things of that nature. This is largely due to the fact that she’s a prolific athlete who spends most of her time on her own training. Considering her popularity, it’s quite easy to find videos of her dominating different Cross Fit workouts. 

Toomey announced that she is pregnant in December of 2022. Her Instagram shows that she’s continuing to work out during her pregnancy while also keeping up with her partnerships. She’s a phenomenal female fitness influencer to follow, especially for expecting mothers who go to the gym. 

Kassandra Gillis

Kassandra Gillis is an IFBB pro in the women’s wellness division. She recently took home 4th place at the 2022 Mr. Olympia show after finishing 11th in 2021. Her Instagram page showcases some of her workout routines and plenty of physique photos. 

Kassandra is leaner and more muscular than several of the influencers mentioned because she’s a professional bodybuilder. Her quads are among her strongest body parts so her leg workouts are well received. If you’re into women’s bodybuilding, Kassandra Gillis is a must-follow – her physique is getting better every year! 


Sophie van Oostenbrugge, aka Gainsbybrains, is a fitness influencer from the Netherlands. The majority of her content is video based which is great for those that like to follow along with workout routines. Although she’s very popular on Instagram for her fitness content, she also has a YouTube channel where she talks about daily routines, meal prepping, and body transformations. 

One thing to note about Sophie is her brilliant branding. Gainsbybrains just rolls off the tongue nice, doesn’t it? It also promotes the idea of taking a smart approach towards training. This paired with good content allowed Sophie to create a website where she sells her programs. 

Angela Borges

Angela Borges is an IFBB pro in the wellness division. According to her website, she specializes in advanced training for women and holds a bachelors degree in physical education. Angela placed third at the 2022 Wellness Olympia where two fellow Brazilians placed above her. She’s also a three time world champion in women’s wellness. 

Women’s wellness is a physique competition that focuses on the lower body. Competitors often have very developed hips, glutes, and legs relative to their upper body. If you’re a fan of this division, Angela Borges is among the best influencers to follow. 

Kara Saunders

Kara Saunders is a Cross Fit athlete who’s competed at the games 10 times. In addition to being one of the fittest women on earth, she’s also the co-founder and CEO of Activ Eyewear. A lot of Kara’s content emphasizes the importance of mobility as this is a crucial component of Cross Fit. 

Kara recently announced that she’ll be taking a break from training in 2023. Although she didn’t provide a clear reason why, she expressed on Instagram that she needs to “make sure other important things don’t get missed!”. It’s likely that she wants to focus more on her eyeglass brand, but she stressed that she’ll still be “sharing some tips along the way”. She’s worth following considering her status as one of the most successful women in Cross Fit.

Kelsie Thomas

Kelsie Thomas is an Australian fitness influencer who’s partnered with GymShark and Powerhouse Supplements. She’s most known on Instagram and TikTok where she posts her gym outfits and workout routines. Kelsie is not as well known as some of the names on this list because she’s not an athlete or professional bodybuilder. 

Although most of her posts are sponsored, she does post concise workout videos that are helpful for many people. In addition to this, her physique is inspiring and she often tries to motivate her followers through encouraging words. 

Emma Cary

Emma Cary is a rising star in the world of Cross Fit. She recently competed in the Cross Fit games at the age of 18. Her strength and level of fitness are incredible considering her age, and she’ll likely be even better in the future. 

If you’re looking for inspiration as a young athlete, look no further than Emma Cary. She’s risen to the top of her sport in a short amount of time, and she documents all of her progress on Instagram. Consider following her, especially if you’re a fan of Cross Fit. 

Amy Luong

Amy Luong is California-based but Vietnamese by ethnicity. She posts a variety of healthy recipes and workout clips on Instagram and TikTok. Amy brands herself as an athlete on Instagram but it’s unknown whether she plays any sports at a high level. 

Amy adds a personal touch to her content by featuring her family and making cultural references. Recently, she posted a workout video in traditional Lunar New Year clothes to showcase her Vietnamese roots. 

Emma McQuaid

Emma McQuaid caps off our list of the best female fitness influencers to follow. She’s a four-time Cross Fit Games competitor, and a one-time Commonwealth Games competitor. McQuaid is Irish and occasionally competes in olympic lifting for her country. She currently holds Ireland’s national snatch record. Her versatility as an athlete is motivating because both her strength and endurance are elite.